Innovations and trends from MakeUp in Paris

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BW Confidential highlights the innovations presented at the MakeUp in Paris trade show, which took place at the Carrousel du Louvre in the French capital from May 29-30. Key trends at this year’s MakeUp in Paris show included hybrid formulas that change texture upon application, light-reflecting make-up, on-the-go formats and new applicators and gestures for applying product.
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