Q & A
Question and Answers
Who can visit MakeUp in shows ?
The MakeUp in shows attracts each year prestige brands, mass-market players, niche and indie brands, start-ups, and fashion professionals looking for makeup and skincare innovations, as well as beauty industry experts seeking the latest trends.
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What types of visitor and decision-maker profiles can be found at MakeUp in shows?
Visitors at MakeUp in shows include buyers, decision-makers, product developers, packaging developers, innovation directors, R&D managers, and brand advisors from cosmetic companies seeking new beauty solutions and emerging trends.
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Who can exhibit at MakeUp in shows?
The MakeUp in shows are premier industry events, exclusively dedicated to key players across the beauty value chain, including contract manufacturers, formulators, and suppliers of ingredients, packaging, accessories, and full-service solutions. The shows cover all beauty segments: makeup, skincare, haircare, and bodycare.
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How do the MakeUp in trade shows reveal and celebrate beauty innovations?
MakeUp in trade shows serve as a strategic platform to showcase cosmetic innovations from exhibitors, enhancing their visibility among national and international brands and providing opportunities to meet key decision-makers in the beauty industry.
How to become an exhibitor at the MakeUp in trade shows?
Booth reservations are made directly with our sales team, who guide each exhibitor step by step to ensure a tailored and stress-free experience.
How can you discover tomorrow’s makeup and skincare trends at the MakeUp in trade shows?
MakeUp in trade shows are must-attend events for exploring emerging cosmetic trends. They feature a dedicated area hosting around ten international trend agencies, expert-led workshops, Beauty Talks focused on industry innovations, and the Beauty Tank competition, which highlights young brands and futuristic concepts.
What are the MakeUp in trade shows organized around the world?
Thanks to its GLO.CAL concept (Global and Local), the MakeUp in trade shows are held in the most iconic beauty markets: Los Angeles, Paris, New York :
How many exhibitors participate in MakeUp in trade shows?
Each year, MakeUp in trade shows gather around 150 exhibitors per edition. These companies, coming from all over the world, represent the entire beauty value chain: contract manufacturers, ingredients, formulation, packaging, and accessories. This diversity ensures a rich and innovative offering that meets the expectations of makeup and skincare brands.
What are the IT AWARDS?
The MakeUp in™ IT AWARDS honor the most outstanding innovations in the makeup and skincare industry at each MakeUp in™ trade show. Open free of charge to exhibitors, these awards recognize advancements in four categories: Ingredients, Contract Manufacturer / Private Label / OEM / ODM (combining the previous Formulation and Full Service categories), Packaging, and Accessories.
An international jury of experts evaluates entries based on criteria such as sensory experience, environmental impact, differentiation, and alignment with market trends. Finalists gain strong visibility at the heart of the show, and winners receive the IT AWARD label, a mark of excellence and innovation.
An international jury of experts evaluates entries based on criteria such as sensory experience, environmental impact, differentiation, and alignment with market trends. Finalists gain strong visibility at the heart of the show, and winners receive the IT AWARD label, a mark of excellence and innovation.