Event News & Trends
What AI Reveals About Beauty’s Everyday Essential: Lip Balm
Lip balm is one of beauty’s most popular products, purchased frequently and across age groups and geographies. But behind that everyday appeal lies a competitive category where small shifts in price, format, or positioning can determine who captures share.
How AI is Reshaping the Beauty Playbook
The beauty industry moves fast. With new launches every week and shelves full of competition, standing out has never been harder. Spotting trends is only part of the challenge; the real test is knowing which ones will last and acting fast enough to capitalize on them.
On the Go Consumers Driving In-Transit Solutions
Consumers are on the move, not only in terms of travel and digital nomadism, but simply within daily schedules, with work, home, health, and social obligations. How can beauty brands support consumer needs during busier-than-ever daily routines?
Clean Beauty 2030
During MakeUp in New York 2025, Cosmetics Inspiration & Creation hosted a special conference to discuss the future of Clean Beauty. Joining Cosmetics IC’s CIO, Leila Rochet, were Romain Galliard of The Detox Market and Jessica Tarangioli of FusionPKG. Together, they outlined how an intersectional approach to innovation is key to unlocking the sector’s potential as we head toward 2030.
Niceflation: Playfulness and Kindness as New Wellness Rituals
After the overindulgence of “funflation”, where entertainment and consumption were pushed to extremes despite economic pressures, Niceflation proposes a gentler economy: one of joy, playfulness, and kindness.
Eternity: Between Ancestral Memory and Scientific Horizons
What does it mean to endure? In a world shadowed by ecological urgency, technological acceleration, and existential doubt, the idea of survival no longer belongs to survivalists alone. It’s seeping into everyday culture.
The Many Faces of Innovation
Circana data shows that 46% of female beauty buyers in the U.S. prefer to replenish beauty products that they’ve used before, rather than trying new ones.
Beauty's Charm Offensive
Labubu and the rise of charm culture: From cult collectible to global craze, charmcore is reshaping beauty, fashion, and lifestyle. Driven by adult consumers seeking self-expression, the trend is pushing brands toward creativity, customization, and the next chapter of sustainable, multifunctional design.
K-Beauty Second Wave: Understanding the Dynamics Behind It's Success
While Korea isn’t the only country in Asia bursting with innovative cosmetics, cutting-edge technologies, and captivating beauty ideals (as seen in the previous article), it has undeniably taken the lead in shaping global beauty routines.
The Charmification of Beauty
A charming trend is taking over beauty, turning on-the-go products into stand-out, display-worthy beauty accessories with a toylike feel. The “keychain beauty” trend has fully taken over, as consumers’ bags become a jangling menagerie of trendy, mini-sized beauty products.
Asian Makeup: Freshness & Innovation
According to the National Bureau of Statistics of China, domestic cosmetics brands account for 56% of the cosmetics market, reflecting their growing strength and consumer trust.
UK TikTok Trends to Watch: From Skin to Scalp, What's Capturing Attention in 2025
From hydration-first skincare to simplified self-care and longevity-driven wellness, TikTok is shaping the next wave of UK beauty. Early signals reveal consumers’ growing appetite for sensorial payoff, approachable science, and products that feel as good as they work.
Emerging Themes in Beauty: Early Trend Signals with Big Potential
The rules of beauty are being rewritten, and we’re seeing a shift toward something more personal, more purposeful. Consumers today are seeking products that work, align with their lifestyle, and reflect their individuality.
Beauty in Flux: Making Sense of Shifting Consumer Sentiment Amid Rising Costs
A recent proprietary BEAUTYSTREAMS survey conducted among over 1,000 U.S. respondents reveals a striking reality: U.S. consumers are not only reevaluating their beauty and wellness priorities, but doing so with notable speed and discernment.
US Beauty Trends 2025: Science-Driven Longevity, Ingredient Innovation, and Holistic Wellness
The US beauty industry in 2025 is undergoing a transformative shift, driven by consumer demand for long-term skin health, ingredient transparency, and holistic well-being.
Longevity – The New Modern Obsession
We are living in a time when medical advancements are pushing the boundaries of human life further every year. Fueled by these breakthroughs, the younger generation is embracing a bold new ambition: to extend life expectancy while maintaining vitality and freedom at every stage.
From Sustainability to Regeneration
In beauty, sustainability has long been the goal. But today, the conversation is shifting. The future isn’t just about reducing impact, it’s about restoring. It's about regeneration: actively giving back to the ecosystems, materials, and communities that beauty depends on.
Asia Cosme Lab & The K-Beauty Take Over - Part 2: Skincare & Hybrids in the West
The Korean beauty market, as one of the most creative and dynamic market, has influenced global beauty enthusiasts and markets. K-Beauty is expanding its aura towards Japan, SEA and more and more in the US.
Scent Tech Synergy: AI and the Future of Fragrance Creation
As innovation in fragrance accelerates, beauty and wellness brands are turning to artificial intelligence to help transform how scents are created, tested and scaled. With AI now enhancing every stage of fragrance development – from concept to compliance – the role of tech in olfactory experiences is more crucial than ever.
Beauty 2040: Entering a New Era of Beauty & Wellness
As BEAUTYSTREAMS celebrates 15 years of collaboration with MakeUp in Paris, we look boldly ahead to the next 15 years – expect an era defined by radical transformation and reimagined possibilities. We will discover how immersive technologies will reshape retail and services into hyper-personalized, sensorial journeys.