Visit MakeUp in™ and Experience Beauty Differently
Are you a decision-maker in the beauty industry? Join MakeUp in World!
MakeUp in World is where decision-makers with projects and potential buyers meet: brand owners, product managers, R&D directors, packaging experts, and the most innovative solution providers in the beauty market.
Two days of trends and business. Three annual rendezvous for Beauty Innovation
Two days dedicated to trends, business, and collaboration. MakeUp in™ is more than a series of events, it’s the essential hub for beauty innovation and a trusted network of professional trade shows.
We offer human-scale formats that foster meaningful connections, creativity, and a strong brand image built on excellence. Each show delivers exclusive trend content and a consistent experience for visitors.
MakeUp in Paris (June) The European hub for skincare and makeup innovation.
MakeUp in NewYork (September) The gateway to the North American beauty market.
MakeUp in LosAngeles (February) The creative hotspot for indie brands and West Coast trends.
MakeUp in NewYork (September) The gateway to the North American beauty market.
MakeUp in LosAngeles (February) The creative hotspot for indie brands and West Coast trends.
At MakeUp in™, encounters are effortless, collaboration is natural, and innovation is always at the forefront.
Register for:
By participating in MakeUp in™, you open the door to a world of beauty innovation.
Discover the latest breakthroughs from leading suppliers in Ingredients, Contract Manufacturing, Private Label, OEM / ODM, Packaging, and Accessories. Turn your ideas into reality through direct exchanges with exhibitors and share perspectives with industry peers in an environment designed for collaboration.
Gain exclusive insights with trend analysis from top global agencies and test your strategies against the latest market intelligence. Experience the excitement of the Beauty Tank competition, created to help brands grow and thrive with the potential to become the next big name in beauty. Celebrate creativity with the IT AWARDS, honoring the most innovative and high-performing products in the industry and granting winners a prestigious label recognized worldwide.
An Exclusive Experience That Sets Us Apart
MakeUp in™ is an exclusive beauty experience, a premium, human-scale event where innovation meets connection.
More than a trade show, it’s a hub for trends, creativity, and strategic partnerships, offering continuity across three annual rendezvous.
Your participation includes full access to the IT Awards, expert workshops, conferences, animations, and exclusive trend content.
Join us and discover why MakeUp in™ is the must-attend event for beauty professionals seeking quality, inspiration, and collaboration