Visit MakeUp in™ and experience beauty differently
Where beauty is constantly reinvented
From the very first moments, MakeUp in™ immerses you in a universe where beauty isn’t just observed, it’s experienced.
Designed as an immersive journey, the show unfolds with refined scenography, a soft atmosphere, and a dynamic flow of high-value exchanges.
Here, cosmetic creation expresses itself, transforms, and rises.
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Where beauty is constantly reinvented
From the very first moments, MakeUp in™ immerses you in a universe where beauty isn’t just observed, it’s experienced.
Designed as an immersive journey, the show unfolds with refined scenography, a soft atmosphere, and a dynamic flow of high-value exchanges.
Here, cosmetic creation expresses itself, transforms, and rises.
Exhibitors showcased to highlight product, expertise and innovation
MakeUp in™ brings together the most inspiring talents in the global cosmetics industry.
Formulators, contract manufacturers, packaging designers, accessory creators, ingredient suppliers and trend agencies form a rigorous international selection, open to all types of brands, from heritage houses to emerging indie labels. Each booth becomes a place for connection, experimentation and projection.
Here, you explore custom solutions, advanced technologies, premium materials and disruptive concepts, designed to enrich your offering, accelerate your launches or reinvent your products.
Innovation in the spotlight
From the moment you arrive, the IT Awards guide you toward the boldest creations.
Finalists and winners are showcased in a dedicated space, a true gallery of cosmetic avant-garde.
This scenography makes it easy to identify emerging trends, high-potential innovations, and the partners shaping the future of beauty.
A visit designed for every profile
Whether you’re a Heritage House, a Brand, or a Beauty Creator, MakeUp in™ opens the doors to a laboratory of excellence.
The most advanced expertise in formulation, packaging and accessories is revealed in a setting that fosters inspiration and collaboration.
Strategic conferences and immersive workshops enrich your thinking, while exhibitors guide you with precision and elegance in bringing your projects to life.
The most advanced expertise in formulation, packaging and accessories is revealed in a setting that fosters inspiration and collaboration.
Strategic conferences and immersive workshops enrich your thinking, while exhibitors guide you with precision and elegance in bringing your projects to life.
If you’re a Buyer, Distributor or Retailer, your journey is smooth, structured and designed for efficiency. You identify the right contacts, access rigorously selected international partners, and build lasting relationships based on trust, performance and a shared culture of beauty.
And if you’re a Consultant, Journalist or Trendsetter, MakeUp in™ offers a demanding and forward-thinking program. Expert talks, exclusive studies, live demos and pitches from bold young brands shape your visit.
The most influential trend agencies (Peclers Paris, NellyRodi, Beautystreams) share their views on the world and their visions of the future, offering valuable insights and strategic connections.
A premium experience, designed down to the last detail
Every aspect of your visit reflects the codes of high-end hospitality.
From the pre-printed badge to the personalized welcome, from relaxation areas to digital tools, everything is orchestrated to make your journey smooth, enjoyable and productive.
With the Keeptrack app, you organize your meetings, track your interactions and receive a complete post-show report.
More than a trade show, MakeUp in™ is a catalyst.
A place where ideas take shape, where collaborations begin, where breakthroughs emerge.
An unmissable rendez vous for those shaping the future of beauty, with precision, boldness and sensitivity.
