events per year
exhibitors selected for their excellence
qualified attendees
The MakeUp in World
In iconic venues like the Carrousel du Louvre, the Javits Center, and the LA Convention Center, MakeUp in™ brings together the most influential players in skincare and makeup.
Ingredient suppliers, OEM/ODM manufacturers, packaging experts, accessory makers, trend agencies, iconic brands, indie labels, and makeup artists all converge in an atmosphere that’s both intimate and immersive.
Each MakeUp in™ edition is designed to reflect the unique characteristics of its regional ecosystem, while remaining part of a global movement.
MakeUp in LosAngeles - California’s Beauty Avant-Garde
At the crossroads of innovation, entertainment and pop culture, MakeUp in LosAngeles captures the creative energy of the West Coast.
Held in the heart of the global storytelling capital, the show brings together indie brands, influencers, creative studios, and agile labs. Here, beauty is raw and unfiltered, driven by viral trends, hybrid formulas, and immersive experiences.
MakeUp in LosAngeles is the stage for bold launches, disruptive concepts, and daring collaborations that are reshaping the codes of skincare and makeup and, of course, for legacy brands eager to take the pulse of the latest Californian trends.
MakeUp in Paris – The Place Where Cosmetic Elegance Meets Creative Disruption
In the capital of luxury and timeless refinement, beauty is elevated with Parisian precision.
At the Carrousel du Louvre, MakeUp in Paris brings together the most distinguished experts in formulation, packaging and cosmetic innovation for an encounter shaped by excellence and vision.
Here, the industry unveils its finest expressions: sophisticated textures, forward-thinking concepts and collaborations that set new standards.
The show’s curated atmosphere, intimate scale and uncompromising quality attract luxury maisons, emerging brands and creative leaders seeking inspiration, exclusivity and partners capable of redefining the future of beauty.
MakeUp in NewYork – The Global Industry’s Beauty Epicenter
New York represents the perfect blend of economic power, cultural diversity, and cosmetic creativity.
As a strategic hub for the beauty industry, the city is home to iconic groups like Estée Lauder and a launchpad for countless emerging brands. MakeUp in NewYork thrives in this dynamic environment, a show rooted in the heart of Manhattan at the Javits Center, where North American decision-makers, visionary formulators, and brands seeking industrial partners converge.
It’s the place for strategic launches, agile collaborations, and high-potential innovations. A must-attend business event, just like the city itself: fast-paced, demanding, and inspiring.
IT AWARDS: Innovation on Center Stage
At every MakeUp in™ edition, the IT AWARDS celebrate boldness in beauty. As a true showcase of cutting-edge innovation, this competition highlights the most remarkable creations across Ingredients, Contract Manufacturing / Private Label / OEM / ODM, Packaging and Accessories. Selected by an international jury of renowned experts, the finalist products are spotlighted at the very entrance of the show, in a refined and inspiring scenography.
For the Beauty Industry players, the IT AWARDS are far more than a distinction; they are a true signature of excellence. A moment where savoir-faire meets the discerning eye of influential brands, decision-makers, and industry voices.
They act as both compass and spark, a curated pathway that awakens curiosity, reveals new textures and ideas, offers a privileged glimpse into the contours of tomorrow.
Becoming a finalist or winner elevates visibility, credibility, and influence, while offering a unique encounter with the most creative expressions of beauty and the minds shaping its future.
Beauty Tank: Where New Ideas Take the Stage
At every MakeUp in™, innovation doesn’t wait: it pitches !
The Beauty Tank is the show’s live competition dedicated to emerging beauty brands and project founders ready to shake the industry.
On stage, creators unveil their most disruptive concepts before a jury of seasoned beauty entrepreneurs.
It’s fast-paced. It’s ambitious. It’s the moment where a spark can turn into something bigger.
Each pitch becomes a launchpad: visibility, feedback, connections, and the possibility to turn an idea into an opportunity. Whether you’re building your first prototype or scaling a new category, the Beauty Tank is your arena to stand out, test your vision, and ignite what’s next.
Dare to pitch! The future of beauty is built by those who step forward.
