Visit MakeUp in™ and experience beauty differently
MakeUp in™ is the meeting place for the most demanding suppliers in the cosmetics industry.
Each edition, whether in Paris, New York or Los Angeles, is designed as a showcase for visibility, an international stage where innovation, expertise and creativity are celebrated.
The exhibitors present cover the full spectrum of cosmetic creation, from skincare to color.
Custom formulation specialists (OEM / ODM / Private Label), active ingredient manufacturers, experts in primary packaging and beauty accessories, all embody industrial excellence.
MakeUp in™ also embraces emerging care expertise, integrating skincare, hybrid beauty, wellness and sensoriality, to reflect the diversity of market uses and expectations.
Taking part in MakeUp in™ is a strategic decision.
Choosing MakeUp in™ means joining an ecosystem known for its ability to generate real opportunities, highlight industrial expertise, and accelerate business connections.
Targeted visibility and premium positioning Each exhibitor benefits from a carefully curated presentation, enhanced visibility across the show’s communication tools, and placement within a visitor journey designed to maximize qualified interactions.
Direct access to decision-makers MakeUp in™ brings together a strategic audience of established and emerging brands, distributors, buyers, R&D and marketing managers. Conversations are targeted, contacts are relevant, and results are measurable. 75% of visitors are decision-makers. 89% attend to discover new products and meet suppliers.
An environment that fosters innovation The IT Awards offer an exceptional showcase for the most promising innovations. Being selected means gaining immediate recognition, premium visibility, and a distinctive position among visitors.
A turnkey experience The all-inclusive format, equipped booth, catering, personalized support, allows exhibitors to focus on what matters most: presenting their innovations, meeting clients, and growing their business.
International reach With editions in Paris, New York and Los Angeles, MakeUp in™ brings together a global community of skincare, makeup and care professionals. It’s a platform for worldwide development, with a local and targeted approach.
A unique relational environment The human-scale format, quality hospitality and smooth organization make MakeUp in™ a show where exhibitors don’t just showcase, they build lasting relationships in a professional, elegant and stimulating setting.
