Event News & Trends
2024 Annual Trends Report
In the dynamic world of beauty, keeping abreast of emerging trends is essential for brands to thrive in a competitive environment. Spate's thorough examination offers insights into the expected trends, claims, and consumer interests for 2024, covering Skincare, Hair, Makeup, Fragrance, and Bath & Body.
Ocean Beauty at MakeUp in LosAngeles 2025!
Trend Watch - Ana Allen's 2025 Makeup and Skincare Trends
MakeUp in LosAngeles: Your next beauty inspiration is here
Considering eco-design as a priority and favouring natural or recycled ingredients, MakeUp in Los Angeles exhibitors are in line with the American beauty market...
Meet the Founder: Danessa Myricks Talks Artistry & Inclusion
At MakeUp in New York 2024, our Chief Inspiration Officer Leila Rochet sat down for an exclusive conversation with acclaimed beauty brand CEO and Founder, Danessa Myricks.
Nouveau Goth
Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom...
An unforgettable celebration of beauty, creativity, and innovation took place last week in Los Angeles!
Makeup in LosAngeles has skyrocketed, with other 5000 visitors, we broke records for the first time ever! MakeUp in LosAngeles, US World #1 B2B Beauty Event was a breathtaking experience that left its attendees in complete awe! From the …
Higher Future: Decoding the Scientific and Technical Beauty Revolution
The pandemic has accelerated the digitalization of our lives; the integration of new technologies and scientific solutions into our homes (and bodies) in response to emerging challenges. Artificial intelligence has expanded our expectations and experience of the world, offering brands opportunities for innovation in products, services, and experiences.
TikTok Doc Disrupting the Beauty Market
Digital platforms shape trends and influence industries and TikTok has emerged as a significant force in the world of beauty and skincare. The platform's unique blend of visual content and rapid dissemination has revolutionized how information is accessed and consumed, impacting everything from consumer habits to professional practices. T
Black Beauty Consumer Trends through TikTok
Spate’s report, Black Beauty Consumer Trends on TikTok, created in collaboration with SULA LABS, is a groundbreaking resource for brands aiming to connect with Black consumers in the beauty space.
The New Faces of the Medical World
Since the COVID era, there has been a revaluation and expertise of science and the medical approach within the beauty territory. The number of clinical brand launches has exploded, thus fragmenting the market by offering a multiplied range far from the traditional medical codes, namely white packaging and the classic figure of the dermatologist in a white coat.
The Rise of Pro-Aging Transforming The Narratives Around Age
The relation to aging is in deep metamorphosis, and the Beauty industry needs to adapt to this evolution. With Gen X and Boomers living longer, and looking to age gracefully, and the Gen Z undertaking preventive measures...
Conscious Beauty Reshapes the Beauty Sphere
Clean Beauty has established itself as a new benchmark for the beauty industry, and today’s environmental challenges are driving a new commitment from companies in the sector. This trend …
The Revolution of Lip Love
Picture the scene, you are stood Infront of the mirror, admiring the slight pout of your lips, and while they're very nice, you can't help but wonder what they'd look like with a bit more volume, a bit more presence!
Thank you for this incredible edition of MakeUp in LosAngeles!
We would like to thank YOU, for personally making the 8th edition of MakeUp in LosAngeles a huge success! Not only did …
New Territories of Expression for Beauty Brands
Brands are transcending their traditional aesthetic identities and are increasingly focusing on authenticity and the promotion of a genuine lifestyle. With this in mind, brands are evolving, reinventing themselves or refocusing on a variety of areas, all the while pursuing their quest for meaning; Beauty Goes 360...
Beauty Talks & Inspiration Bar
MakeUp in LosAngeles is thrilled to announce the return of its partnership with the international trend forecasting and consultancy agency, Cosmetics Inspiration...
Trends Area
Consumers' buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in LosAngeles
Beauty ingredients: foundation of success
MakeUp in LosAngeles is the must-attend event for innovation and inspiration in Makeup & Skincare ! Only a few days left before we meet ag...
The Growth Categories To Action On Within Beauty For 2024
Looking to the year ahead, beauty remains a hot topic of conversation amongst both consumers and retailers alike. With …