Event News & Trends
MakeUp in LosAngeles Showcases the NEW Conscious Beauty Area
The All New Show Your Love Contest: Celebrate Your Favorite Suppliers on Valentine’s Day at MakeUp in LosAngeles 2024
Skincare novelty « Fermented Beauty »
Science in Beauty, science at the heart of beauty
Health at the Heart of Consumers' Expectations of Virtuous Beauty
Virtuous beauty encompasses notions such as "clean beauty" and "green beauty". To gain a better understanding of what consumers expect from these concepts, Nell...
MakeUp in LosAngeles 2024 Ambassador Announcement : Ana Allen
MakeUp in LosAngeles is proud to present its’ 2024 Ambassador: Ana Allen, renowned beauty guru and product developer, for the second year in a row! MakeUp in were the shows where she found many of the vendors that would …
Where Are They Now? – Winners of the Brand Concept Challenge at MakeUp in LosAngeles 2023
We were thrilled to support emerging beauty brands during MakeUp in LosAngeles 2023’s Brand Concept Challenge, where two beauty entrepreneurs were crowned winners, one in skincare and one in makeup. Six months post-event, we reconnected with Debra Golden (TEARandGO) …
The Life Cycle of a Trend
In a recent comprehensive analysis conducted by Spate, a profound revelation about the interconnectedness of Google Search and TikTok trends in the beauty industry
The Emotional Resonance of Beauty
Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts. In response to the ever-increasing unpredictability of our daily lives, emerges...
Cryo for All? How Cryotherapy is Becoming a Holistic Trend
Introduction Cosmetic cryotherapy is emerging from its elitist past to reveal itself as an accessible innovation. It embodies a harmony between technology, beau...
Flexcare: Skincare adapts to a transient world
We are living in a world in a constant state of flux. Major lifestyle shifts, fuelled by the rise of digital nomadism and the surge in travel, call for a new ap...
What does beauty industry innovation really mean?
The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufact...
Korean Skincare Trends
The Korean skincare market, renowned for innovation and trend-setting, has witnessed a notable surge in specific skincare trends, as revealed by search data. Sp...
Enjoy an insightful conference program!
We have prepared a packed conference program to provide you with valuable insights into global beauty market trends for skincare and makeup brands, as well as hybrid requirements, led by an exclusive panel of international experts behind names such as Haus Labs by Lady …
Get your badge for MakeUp in LosAngeles!
After last year’s success, the 2023 edition of MakeUp in LosAngeles promises to be exceptional: the show is already fully booked for exhibitors! For the first time ever, a waiting list has even been opened, reflecting the current dynamism of …
MakeUp in LosAngeles returns on February 16 and 17, 2023!
Mark your calendars! Countdown is on! After the success of MakeUp in NewYork last September, we are very excited about this new edition of the show on the West...
MakeUp in LosAngeles 2022: Thank you for this amazing edition
What an incredible and long awaited edition we have just experienced! YOU made it ! The success of this 6th edition is YOURS! Thanks to you, exhibitors, partner...
Virtuous beauty, a complete beauty experience?
Consumers have elevated virtuous beauty - encompassing the notions of "clean beauty" or "green beauty" - to a new standard. But for them, virtuous beauty goes beyond formulation...